Marketing Your Activity/The Front Matter

Exigent will provide you with a checklist outlining requirements for all marketing materials, and web postings.
We call this the activity "front matter". This required Information must be clearly communicated in these materials.

These items are required by CME/CE-accrediting bodies on all activity announcements/flyers/brochures and web postings.

    • Title of activity

    • Date(s), and location(s) of the activity or Live Streaming Method: Zoom/Teams, etc.

    • Recognition of Exigent Medical Education, which can be done using either: (1) This educational activity is jointly provided by Exigent Medical Education and Your Organization’s Name; or (2) Jointly Provided by {Exigent logo} and {Your logo}. Exigent Medical Education must be listed first.

      • (Note: Exigent will provide an image (.jpg) of the Exigent logo once the joint providership agreement is signed.)

    • Statement of need/activity overview/content description

    • Learning objectives using Bloom’s Taxonomy

    • Target audience(s) that may best benefit from participation in the activity

    • Faculty name(s), credential(s), and affiliation(s)

    • Disclosure of relevant financial relationship(s) on all faculty, planners, managers, peer reviewers, staff and all individuals who are in a position to control content. This can be shown in either a chart format or a paragraph format.

      • (Note: Exigent will provide templates for this.)

    • Fees for the activity

    • Cancellation/refund policy

    • Schedule/timed agenda (for live activities)

    • CME/CE accreditation statement(s), logos/icons (if applicable), credit designation statement(s), and specified contact hours. (Note: Exigent will provide this information). The accreditation and designation statement(s) must be used as provided.

    • Disclosure of unlabeled use section (if appropriate)

    • Disclaimer

    • Instructions to learners on how they can receive credit for participating in the activity

      • (Note: Exigent will provide this information.)

    • Acknowledgment of any organization(s) providing financial support (ineligible company) for any component of the educational activity

      • (Note: Exigent will provide this information. The use of ineligible company logos is prohibited.)

    • Contact information for both Exigent and joint provider

    • Brief biographical sketch for each speaker/faculty member

    • Photograph for each speaker/faculty member

    • ADA statement (eg, “In compliance with the Americans with Disabilities Act, event staff will make every reasonable effort to accommodate your request”)

  • Some accrediting bodies (eg, NASBA, HRCI) require a logo/icon to accompany the formal CE accreditation statements

    (Note: Exigent will provide these logos/icons in jpg format.)

    • Release date and expiration date

    • Estimated time of completion

    • System requirements for web-based activities

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Creating Learning Objectives